Why you need to update your website

Small Business Tips, Uncategorized, Website Design Share this post

Update your website!

94% of people cited poor web design as a reason they mistrusted a website (source: 10 web design statistics).  If a website visitor does not trust your website, they do not trust you or your company and you are VERY UNLIKELY to ever receive a phone call from the.  In other words, a bad website is probably doing more harm than good and you would be better off with no website.

If your website was designed more than 3 years ago – I don’t even have to look at it to tell you that you should be hiring a web developer to update it.  I don’t even like websites I’ve designed 3 years ago!  Sometimes I look back on my old work and I think “what the hell was I thinking”.   Something all web designers know (or should know) is that the trends in web design today, will not be the trends tomorrow.

Why updating your website is important

Let’s take a look at a couple of websites:

side by side comparison of website

  • Which one of those 2 websites do you think is more likely to entice a customer to either pick of the phone and call the company or fill out a website form?
  • Which company would you call if you were about to spend $5,000 on a new hardwood floor?
  • Would you call the one that looks cheaply built, or the one that looks professional?

Your website is their first impression

You know the old saying – you only get one chance to make a first impression.  That couldn’t be more true with regards to your website.  Think of a website visitor as a hot date.  If you were meeting someone for the first time, would you show up in a 3 year old faded and tattered outfit?  If you did, how likely do you think it is that the date is going to go well?  Most likely you will not get a 2nd chance either.

If you are a large corporation or a 1 man show – your website is your potential customers first impression of your business – don’t squander it!

With the anonymity of the web, you will not get another chance to impress that potential customer.  You will literally have lost the opportunity, and you will not get it back so do yourself a favor and invest a little time in and money in a new website.  You will be glad you did and the return on investment will be well worth it.

Are you ready to trade in that old, tattered, out of style outfit or a shnazzy new suit? Reach out to me and I'll be happy to provide you a quote. (It's a lot less than you think!)

About the Author

Chad Musgrove is the owner, janitor, receptionist, book keeper, website developer and internet marketer of Pro AD Insight. PAI is a website design and internet marketing company specializing in providing the small business owner with amazing websites and top notch pay per click advertising at incredibly low prices. Contact Chad today to learn how he can help you with your website.

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