Tips for using cell phone as a business line
I primarily work with small business owners and I am shocked at the number of business owner that use their cell phones for their business line, but don’t treat that phone as a business phone. I have called many a small business owner and ended up at a voice mail that says something like “You’ve reached Bill – leave a message.” Seriously “Bill”, why don’t you understand that this lack of professionalism is costing you business?
You are losing business to your competitors
How could not setting up your voice mail with a professional message cost you business? Let’s take a look at an example.
Let’s say that I, Mr potential customer, am a homeowner and I’ve decided to start looking for a Hardwood Flooring Company. I jump on Google and do a quick search and, if you are lucky, your website / Google + page come up. (I say lucky because if you haven’t even setup a professional voice mail, you probably haven’t put any effort into your website so you’d be extremely lucky to show up on Google.)
I give you a call and you either answer with “hello” or you don’t answer and I get a voice mail that says “Yo, you’ve reached Bill – leave your number and I’ll holla back” (ok – I just made that up, but I’ve heard business voice mails sound more ridiculous than that!).
I instantly hang up and I call the next guy in line. I get a very professional voice mail that says “Hi, You’ve reached Bill of Bill’s hardwood flooring. It’s just me, myself and I around here so sometimes I get real busy. Sorry I couldn’t pick up the phone right now, but if you leave your name and number I’ll get back to you ASAP. If you choose to do business with me – know that you’re satisfaction will be my next top priority, and someone else will most likely be leaving me a message while I install your amazing new floor. Have a great day!”
Who would you hire?
In later posts I’m going to explore other mistakes you small business owners often make. Don’t worry – they are all easy to fix. They include things like:
- Saying “we” when it’s just you that run the business (dishonest and dumb, as a lot of people would rather do business with small company.)
- Not setting up a professional website (you only scare away business. A cheap website gives the impression you are “cheap” – (which you probably are)