Don’t use a website as a Hail Mary!

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I hear it all the time:  “I don’t need a website right now, I’m so busy I can’t keep up with the work I have now”  or “My slow time is in the winter – I’ll build my website then”.

Let’s examine why you might want to change your way of thinking.

Lost Opportunity

Even if you are extremely busy – do you really want to risk missing a big job that your competitor gets?  Wouldn’t you rather be in a position of being able to choose which jobs you take and which jobs you pass on?  That one big job that you get might be enough to sustain you through your slow months.

I landed the largest contract of my career only 6 weeks after putting up my new website.  Had I not taken the time to setup that new blog, I would not have this customer right now.  Do you really want to miss out on opportunities like that?

If you don’t build your website now, I can guarantee you that you are handing business to your competitors.

Domain Age and SEO.

One of the biggest factors for SEO is the age of the domain.  I have seen it over and over.  Website traffic always grows more in the 2nd and 3rd year of a websites life.  If your competitor’s website has been up for 3 years, the longer you wait to build your website, the longer it will take you to overcome their head start.  You will always be behind with regards to the age of your website.  At some point – age becomes less of a factor to Google and content becomes king.  That’s why it’s important for you to build your website now.

While there is no rule set in stone (at least none that are made public by Google), my experience has been that after 3 years, age is less relevant.  Every day you wait, is a day longer it will take for you to show up on Google.  This means that if you want to show up during your slow time, you should start planning a year ahead.

The longer you wait, the more business you are handing over to your competition.

Showing up on Google takes time.

You don’t just build a website and BOOM – it shows up on Google.  There is a lot more to it than that.  Given that it can take a year or more (sometimes it’s a lot less depending on your industry and the competition) for your website to start showing up and having a measurable effect on your business, you should not delay building your website.  If you wait until you are desperate for work and you think that a website will be your savior, it will be too late.

ROI increases exponentially over time

A lot of business owners are scared of the cost of a website.  Instead you should be scared of the missed out revenue.  Yes it’s true that a websites cost will be front end heavy but that doesn’t mean that a website has to bankrupt you.  After the website is built, you will have very little cost to maintain it.  This means that as time goes on, your ROI from your website will only increase.

Sure you can spend money advertising the website and doing SEO work, but if you hire a competent web designer that does the basics of SEO correctly from the beginning, your website will begin to show up on Google in your local market.

A good website will more than pay for itself many times over.

Not as expensive as you think.

A good website does not have to cost you an arm and a leg.  I offer websites for $599 + $50 per month for the hosting.  That price includes your emails, hosting, and minor changes to the website.  How many jobs do you need to pay for that?  I would guess not many.

Contact me today to learn more about how I can help you avoid using a website as a Hail Mary.

About the Author

Chad Musgrove is the owner, janitor, receptionist, book keeper, website developer and internet marketer of Pro AD Insight. PAI is a website design and internet marketing company specializing in providing the small business owner with amazing websites and top notch pay per click advertising at incredibly low prices. Contact Chad today to learn how he can help you with your website.

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