Real Hibu Website Reviewed
As I was typing my post “Hibu Website Review” I got the idea to find an actual hibu website to take a look at. I figured I would do this with screen captures and notes. Lot’s of pictures so that you can see exactly what I’m talking about when I say that the end product (and especially in this guys case) is definitely not worth the money he is spending on it.
To find this website – I didn’t have to dig far. I literally typed “Powered by Hibu” into Google Chrome, and this was the very first website I clicked on.
Hopefully this review will do 2 things.
- If you are a do it yourselfer, you can learn some basics of on page SEO from this post and avoid these mistakes yourself
- If you were thinking about hiring Hibu to build you a website – you will save yourself the money and hire a real web designer.
Without further ado, I present to you the website we are going to be looking at.
www.lawboje.com – a Houston Attorney – (I just gave them a free, keyword rich link. Figured it’s the least I could do since we are using their site!)
Feel free to click on that – and open the site in a new window. I’m going to walk you through the things I look at when I’m reviewing a website (any website, not just a Hibu one) to help a customer understand why they want to hire me.
On with the review!
At first glance – the site LOOKS nice. Most likely, that’s all the customer noticed (because most customers don’t know what to look for).
Here’s a screen shot in case you didn’t feel like clicking the link above (click to enlarge)
Now let’s dig a littler deeper and see what we find.
- The first issue I see is the generic copyrighting. Right on the home page it states “We care about our clients and will try to help you to the best of our abilities, starting with a FREE consultation”. Nothing instills confidence in a potential client like knowing their potential attorney is going to TRY to help them to the best of their abilities.
- The only word bolded or standing out is the word FREE. There is only a couple little “calls to action” at the bottom of the page. This site is not designed with the end user in mind.
- The first 2 points may not seem like much, but they are huge because conversion ratio’s will be much lower (if they get any decent traffic to the site) than they could be.
Now let’s look at the code: (right click and hit “view page source” to see the code)
- Hit “control F” and in the find box – type “h1”. What we are doing is looking for the h1 tag on the page (because it should match the title tag and be in the first paragraph. It should also be the main keyword of the page and you SHOULD NEVER OVERUSE THE H1 TAG.
- Holy CRAP! 22 h1 tags (to be fair, the search function counts both the opening and closing tags so Hibu only used 11 H1 tags on the home page!
- These are the tags I found: “Aggressive Defense” (they have a misspelling of aggressive on the home page as well) “for all cases” (this is a pathetic use of the H1), “Zealous and compassionate”, “Representation”, “Get”, “Dedicated to your case”, “from start to finish”, “Choose from a wide range”, “of legal services”, “You Deserve”,and “The Justice”.
- It is clear to me that the H1 was used for styling and not for SEO purposes. This is NOT good and if Google doesn’t penalize the site for overusing the H1 tag – they will definitely not know what the hell the site is about.
- The problems with the H1 tag persist throughout the website on all the pages.
- Now using “control f” search for h2, h3, h4, h5, & h6 tags – there are none
- There is very little copy on the home page, and no clear goal. Definitely not the minimum recommended (for SEO) of 350 words.
- The title of the home page is “Law Firm of Boje & Associated – Law Services | Houston, TX”. This is not structured around a central keyword (unless the primary keyword for the home page is the company name).
- Image names are all a bunch of gobblygook…. (codes). This is a missed opportunity to name the images after the keyword (or variations of the main keyword) on the website.
- CSS is all put in the head section of the home page, instead of it’s own separate file (this is amateurish and slows down page load times.)
In addition to the issues listed above, there is no internal linking strategy (a massive missed opportunity to help tell Google what each page is about), the content is thin on all pages, and there is virtually no SEO done on any of them.
Another big issue with all these problems is that if you are paying for any kind of Search Engine Marketing (Google AdWords / Pay Per Click) – you will have lower quality scores which will equal higher cost per click than you should be paying.
SEO Metrics from this Hibu Website.
Ran a crawl of lawboje.com. As expected – not very good. Actually, worse than “not very good” – these numbers are horrific. No way this site ever ranks for any keyword in a city the size of Houston and given the competitiveness of the keywords related to personal injury / accident lawyers… Anyways – here are the screen shots of the scan.
There are other things wrong with this Hibu Website – but it’s late and I’m tired of looking at it so I’m done.
Do you have a Hibu website? If, after reading this, you are not convinced that you need to look for someone else to do your website – you can at least use what you learned here to check your site. I would then say you should use your unlimited website updates and have them make changes based on what you find.